E 'with very great pleasure that we publish this book review of Giandomenico Belliotti often found in the pages of Comunitate demonstrating that this site is becoming more and more, the reference point for scientific research on communication.
content
Communicating public safety in its overall meaning is one of the most heartfelt priorities to ensure proper social development, through a strategy that aims to transform the perceived safety in real security. This strategy wants to be part of the city by innovating the way we think and operate in a visible and thus reaffirm the common social substrate that binds the police to the people, their needs and aspirations.
Through programs, initiatives, corporate communications and internet, public authorities promote the rights of citizenship, such as the right to information, transparency and participation, and support innovation in organizations, the efficiency of el ' effectiveness of public policies. Although police forces are seeking, by their website, to complement the communication system with a tool for dialogue aimed at a direct and transparent relationship with the citizen and, in keeping with the aims of the institute, the personalization of information services and communications are always available, based on mutual cooperation.
communication via a website is a social phenomenon , as it is brought about by social relations that occur from different socio-cultural contexts that influence the encoding and decoding of text and hypertext products. The research described in the book analyzes the electronic communication of the State Police of twenty-five member countries of the European Union, measuring the communication skills of institutional websites, through the use of multidimensional theory of communication.
The methodology
analysis model, developed in recent years in the field of social research by prof. Stefano Martelli, breaks the site based on the four basic dimensions of communication ( persuaders, cognitive, and Community identity) identified by the relational theory and then proceeds to measure their individual properties. A clear and easy to use, that allows everyone to arrive at an accurate assessment of both strengths, and areas for improvement in any web site.
size persuader is the ability of a site to be convincing and attract surfers, addressing in particular the graphic layout, organization and ease of access to content, the cognitive dimension measures the amount information, the services made available to the user and the division into subject areas with useful information and specific information, the size Community denotes the ability to receive and actively involving visitors also take account of interactivity as the ability to dialogue through a forum with an expert online and send e-mail ; size identity, finally, refers to the presence of a logo and images capable of making it instantly recognizable that the site must have its own uniform and a communication style uniform in all the pages in both graphical and content.
results
Good communication skills and a high level of interactivity allowed to the website of the Italian State Police placed first in the comparative analysis with those of other European police forces.
The website aims http://www.poliziadistato.it effectively to establish a new relationship of trust and collaboration with citizens and at the same time is able to offer a more modern and transparent institution. The graphic choice is somewhat traditional, using an approach that graph is much easier.
The home page , legible and readily identifiable, call the city as a catalyst for all the services and takes the metaphor of the drawers to store information in an orderly fashion to find them at any time. Particular attention is also paid to accessibility, with the ability to customize the site by choosing tra quattro differenti versioni, secondo gli standard generali di programmazione dettati dal W3C (solo testo, alto contrasto, libera e quella tradizionale).
Il sito della Polizia di Stato non è nuovo a questo tipo di pole position avendo ottenuto, nel corso degli anni, pubblici riconoscimenti come ottimo esempio di comunicazione e di servizi offerti al cittadino. Nel 2003 la giuria dell’ Italian Web Awards lo ha giudicato il miglior sito dell’anno, anche per la categoria e-government ; nel luglio 2004 gli è stato attribuito un premio speciale nell’ambito dei Bardi Web Awards ; nel
The author
Giandomenico Belliotti - journalist, graduated in Communication Sciences institutional and enterprise, and author of several essays that deal with public communication, organizational communication and problems associated with the use means of mass communication and new media. Essays from our website http://www.comunitazione.it.
In 2004 he was awarded the International Literary Prize "Bracciano Lake City of Art" section for journalism and "City of Arona - Gian Vincenzo Zorini Omodei" in the journalists in the world.
Giandomenico Belliotti
The Telematics State Police
analysis of strategies adopted in the European Union countries
Franco Angeli
pp. 160 - € 14.00
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