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Italy Italy

Mercoledì 3 maggio alle 17 e 30 la presentazione di L’Italia dell’Italia, il nuovo libro dello storico Luigi Mascilli Migliorini

L’Italia dell’Italia. Questo il titolo del nuovo libro del docente di storia moderna all’Università di Napoli “L’Orientale”

Luigi Mascilli Migliorini. Il volume edito dalla casa editrice fiorentina Le Lettere sarà presentato mercoledì 3 maggio alle 17 e 30 nelle sale dell’Istituto Italiano per gli Studi Filosofici (Palazzo Serra di Cassano, Via Monte di Dio 14). Parteciperanno all’incontro Maurizio Bossi, del Gabinetto Vieusseux di Firenze, Rosanna Cioffi, docente della Seconda Università di Napoli ed Edouard Pommier, storico dell’arte già Conservatore Generale dei Musei di Francia .

Il libro

L’Italia dell’Italia. Mentre Goethe sostava frettolosamente a Firenze, ansioso di raggiungere le antichità di Roma, e Montesquieu la relegava “in un angolino” dell’Europa, questa espressione sfuggita alla penna di un anonimo viaggiatore settecentesco annuncia con ingenua capacità profetica il futuro destino della Toscana, destinata a diventare nell’immaginario collettivo il luogo che meglio accoglie e raccoglie il senso più profondo dell’Italia e della sua storia. Il viaggio con il quale si giunge away from this intuition to the current size of the mass consumption of the Tuscan tradition is in this book, other travel, restless visitors to the Grand Tour of the twentieth century, used to understand the hidden recesses of a symbolic icon-Florence, Tuscany-all 'seems so bright and clear. The author



Mascilli Luigi Migliorini, University of Naples "L'Orientale", has long lived in Florence where he graduated at the Faculty of Political Sciences "Cesare Alfieri". The history of Tuscany between Enlightenment and Romanticism has devoted many writings including the book on Leopold and age of reform published in the History of Italy directed by Giuseppe Galasso (Turin 1995). Co-editor of the magazine Italian historian working at the cultural pages of Il Sole 24 Ore.

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The Telematics State Police

E 'with very great pleasure that we publish this book review of Giandomenico Belliotti often found in the pages of Comunitate demonstrating that this site is becoming more and more, the reference point for scientific research on communication.

content

Communicating public safety in its overall meaning is one of the most heartfelt priorities to ensure proper social development, through a strategy that aims to transform the perceived safety in real security. This strategy wants to be part of the city by innovating the way we think and operate in a visible and thus reaffirm the common social substrate that binds the police to the people, their needs and aspirations.

Through programs, initiatives, corporate communications and internet, public authorities promote the rights of citizenship, such as the right to information, transparency and participation, and support innovation in organizations, the efficiency of el ' effectiveness of public policies. Although police forces are seeking, by their website, to complement the communication system with a tool for dialogue aimed at a direct and transparent relationship with the citizen and, in keeping with the aims of the institute, the personalization of information services and communications are always available, based on mutual cooperation.

communication via a website is a social phenomenon , as it is brought about by social relations that occur from different socio-cultural contexts that influence the encoding and decoding of text and hypertext products. The research described in the book analyzes the electronic communication of the State Police of twenty-five member countries of the European Union, measuring the communication skills of institutional websites, through the use of multidimensional theory of communication.

The methodology

analysis model, developed in recent years in the field of social research by prof. Stefano Martelli, breaks the site based on the four basic dimensions of communication ( persuaders, cognitive, and Community identity) identified by the relational theory and then proceeds to measure their individual properties. A clear and easy to use, that allows everyone to arrive at an accurate assessment of both strengths, and areas for improvement in any web site.

size persuader is the ability of a site to be convincing and attract surfers, addressing in particular the graphic layout, organization and ease of access to content, the cognitive dimension measures the amount information, the services made available to the user and the division into subject areas with useful information and specific information, the size Community denotes the ability to receive and actively involving visitors also take account of interactivity as the ability to dialogue through a forum with an expert online and send e-mail ; size identity, finally, refers to the presence of a logo and images capable of making it instantly recognizable that the site must have its own uniform and a communication style uniform in all the pages in both graphical and content.

results

Good communication skills and a high level of interactivity allowed to the website of the Italian State Police placed first in the comparative analysis with those of other European police forces.

The website aims http://www.poliziadistato.it effectively to establish a new relationship of trust and collaboration with citizens and at the same time is able to offer a more modern and transparent institution. The graphic choice is somewhat traditional, using an approach that graph is much easier.

The home page , legible and readily identifiable, call the city as a catalyst for all the services and takes the metaphor of the drawers to store information in an orderly fashion to find them at any time. Particular attention is also paid to accessibility, with the ability to customize the site by choosing tra quattro differenti versioni, secondo gli standard generali di programmazione dettati dal W3C (solo testo, alto contrasto, libera e quella tradizionale).

Il sito della Polizia di Stato non è nuovo a questo tipo di pole position avendo ottenuto, nel corso degli anni, pubblici riconoscimenti come ottimo esempio di comunicazione e di servizi offerti al cittadino. Nel 2003 la giuria dell’ Italian Web Awards lo ha giudicato il miglior sito dell’anno, anche per la categoria e-government ; nel luglio 2004 gli è stato attribuito un premio speciale nell’ambito dei Bardi Web Awards ; nel
2005 ha ricevuto l’ambito recognition eContent Award Italy, for the best digital contents of the section of ' Italian e-government.

The author

Giandomenico Belliotti - journalist, graduated in Communication Sciences institutional and enterprise, and author of several essays that deal with public communication, organizational communication and problems associated with the use means of mass communication and new media. Essays from our website http://www.comunitazione.it.

In 2004 he was awarded the International Literary Prize "Bracciano Lake City of Art" section for journalism and "City of Arona - Gian Vincenzo Zorini Omodei" in the journalists in the world.

Giandomenico Belliotti

The Telematics State Police

analysis of strategies adopted in the European Union countries

Franco Angeli

pp. 160 - € 14.00

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''Writing. A hard black''

"Writing. A hard black. Practical advice for the written communication in the workplace." of Alessandro Lucchini - from the series "The Notebooks of communication," Deus Publisher.

an entire book dedicated to the use della parola scritta, rivolto a tutte le persone che, per lavoro o per passione, scrivono.
Una guida pratica che raccoglie il contributo di idee e di esperienze, oltre che dell’autore, di alcuni noti specialisti della comunicazione professionale.

L’obiettivo cui tendono tutti i capitoli del libro è quello di presentare la scrittura come un patrimonio di tecniche e di procedure destinate a una vasta gamma di finalità.Questo pratico manuale che è un insieme di teoria e pratica, presenta in modo molto semplice alcune tecniche di scrittura accreditate dall’esperienza professionale.

Il volume è suddiviso in quattro parti al fine di cogliere i diversi aspetti della scrittura : l’uso della written word, the shape and style that go and all that is now beyond the written word - the digital revolution and the Internet -.

After stating that today you write more often for work and not get distracted, Lucchini formula of practical advice on how to use the written word in various situations in which it is most commonly used: write a letter, write a press release, make a newsletter, to communicate an event or simply to write a resume.

A book that is proposed, therefore, as a faithful companion desk not only for those who use written communication as a tool to do their jobs, but to all people who, for whatever purpose they use the written word.

Alessandro Lucchini , having gained substantial experience in journalism with the major Italian magazines and communication management (still holds sections on "dm & c" and "Community"), in 1991 he founded Rio Studio, an agency of creativity for 'Company, together with Gerardo Iuorio. Author of articles and conference reports on creativity in communication.

Sara Caminati

What-is Pathologic Adenopathy

"We are all salespeople"

Where did the idea

The book was developed in parallel to the "ideal course for sellers / leader ", designed by Gianfranco Conte to create innovation Iperclub SpA
The course lasted six months, the business experience and charisma have led the author to change hundreds of people, including area manager, staff managers, salespeople. They have first checked the possibility to put into practice, including the potential of the course and shared the idea of \u200b\u200bchange. They managed to change your habits and limiting acquired the method taught to the strategy of continuous improvement.

Who is

To all those who do not feel satisfied with themselves, to those who think they know everything e di non avere niente da imparare, a chi ritiene che la propria condizione e gli insuccessi siano da attribuire ad altri, a chi vuole mantenere vivo il bambino dentro ognuno di noi, che rappresenta curiosità, entusiasmo, creatività e amore.
È un testo chiaro, facile da leggere e stimolante. Non si tratta del solito saggio o manuale. Domanda dopo domanda, il libro vi darà tantissime risposte per scoprire voi stessi, migliorare il rapporto con gli altri, comunicare efficacemente, superare gli ostacoli, diventare leader.
È un libro per: venditori esperti che vivono un momento di routine; neovenditori che vogliono conoscere i segreti di quest’antico mestiere; manager che cercano soluzioni operative e vogliono ottimizzare the management of their team.
is a useful tool for those who perform work that requires, in addition to technical skills, interpersonal skills and above all, to motivate others to act. Why
"We are all salespeople?"
To rehabilitate the term "seller" and bring home to those who exercise the profession the value of "ethical seller" in the Third Millennium.
to stimulate the beginning of a journey of personal growth and improve communication with others, in order to obtain consent, approval and consideration.
In life as in the work we are all sometimes "vendors" sometimes "clients" but to stand out and succeed it is necessary to improve the relationship / interaction with people from whom we want to consent and approval.
The ability to convince others is called persuasion and, as you can imagine, it is essential to sell, though often the word "persuasion" were assigned negative meanings associated with manipulation, coercion and plagiarism. The best way to reach an agreement is the motivation, explaining why you need to take action according to the logic "I win, you win," the only way to get rewards both professionally and personally.
This book comes from an entrepreneurial and human intensive, during which I had successes and failures, known thousands of people actually saw positive and negative, confirming that sometimes we live and work in many instances the private life, motivated by fear. I also found myself, who can act with confidence when you are motivated by the pleasure of achieving goals and objectives.
knowledge, awareness, change, innovation, security and gratification are the stages of the route proposed in these pages, for having the courage to change the habits that limit our growth.

Gianfranco Conte

FROM equilibrium. ALWAYS IMPROVING. FOLLOW THE ROAD. Communicate effectively. Persuading WITHOUT HANDLE. BUILDING THE CUSTOMER. SELL BENEFITS. BECOME A LEADER. Train others. RESTART.

Contains: Tutorials - test - testing - summary tables - tables - figures - references. The author



Gianfranco Conte, 48, farmer, began his career as a young seller. Just 23 years on his own and founded his company advertising. At 28 he developed an innovative idea of \u200b\u200bmarketing for small and medium-sized companies, "Shopping the traffic light," which involves time in more than 30,000 companies in Italy and Spain. In his professional life dealing with sponsorship, advertising and promotional campaigns, PTO, collected points, sweepstakes, coupons, trade shows and conventions.
journalist, publishing enthusiast, invented the first periodic free press in Italy and is the author of the book "Making Special" published by Buffett (2004).
Thanks to a communication-oriented training, promotions and marketing, in 1994 the idea of \u200b\u200busing the product in tourism promotional campaigns and founded Iperclub holidays. He participated in various training experiences, which then elaborates by focusing on what really can be put into practice. More than just a method that allows him to become an expert in sales networks and corporate organization.

Information Training activities :
gianfrancoconte@iperclub.it

Card Book

"We are all salespeople"
Lupetti Editore
Pages: 237 Euro 15,00